We are commonly told in relationships that communication is key. And while we usually apply this logic to a loved-one, it should be used in many aspects of our lives, especially in healthcare. Effective communication with patients is the building block to successful treatment outcomes. Evidence shows that 40% to 80% of medical information that health care professionals communicate to patients is immediately forgotten.1 Additionally, approximately 50% of the information that patients remember is incorrect.1
The need to communicate drug therapy information to patients is crucial at the pharmacy level. Pharmacists play a key role in educating patients on safe and effective medication use to achieve optimal treatment outcomes. They connect with patients during various stages of their health journey from initial prescription dispense, medication therapy management consults and potential interventions, if necessary. Each touchpoint is an opportunity for pharmacists to reinforce treatment regimens and offer guidance.
Perigon Pharmacy 360 recognizes enhanced communication between patients and pharmacists can change the complete patient experience. As such, utilizing skillful communication strategies with patients is a part of the company’s standard of care. Pharmacists follow thoughtfully devised communication best practices proven to be effective in assessing a patient’s knowledge about their therapy, identifying treatment barriers, and encouraging patients to take charge of their health.
Perigon Pharmacy 360’s team of pharmacists use a myriad of techniques to build trust and rapport with their patients, including active listening, simplifying medical jargon, providing clear education and instructions, and practicing cultural sensitivity. Additionally, pharmacists implement the teach-back method with patients. This valuable tool focuses on asking patients open-ended questions such as “why, when and how” the patient takes their medication and allows the pharmacist to clarify instructions or confirm the patient is on the right track.
By placing communication as a top priority, pharmacists can provide a personalized approach to helping patients achieve maximum adherence and ultimately, their healthcare goals. Furthermore, making patients feel heard and understood empowers them to invest in better self-management of their condition. At Perigon Pharmacy 360, building strong patient relationships through enhanced communication paves the way for positive and lasting health outcomes.
- https://www.ahrq.gov/health- literacy/improve/precautions/toolkit.html